At T-Mobile, we're dedicated to giving our customers the best possible experience. That's why we teamed up with top artists to bring fans exactly what they're looking for. Our approach involved delving into the personal phones of these artists, all while promoting T-Mobile's message of giving you more of what you love.

• Researched and developed specific questions tailored to our artists, asking them questions that all fans would want to know.

• We designed and organized the structure and script of what our artists would be led to increase the attention of our users.

• Wrote promotional copy for in-feed posts on T-Mobile and our artist’s social channels.