ACL is one of the biggest music festivals held in Texas, where everything is bigger. So why not make it BIG for T-Mobile where customers can enjoy music and the perks of being a T-Mobile customer.

Our objective for this campaign was to Increase brand awareness and affinity among music fans, drive customer loyalty, create envy among non-customers, and elevate T-Mobile’s customer benefits.

• I conducted research on popular sounds and content formats and developed the Ideas.

• Brought the ideas to life by working with production and helping edit content in post-production.

• I copywrote for published content for T-Mobile’s TikTok and Instagram all during a 24-hour period

• I and the creative team wrote the content in-feed post descriptions for two of our influencers' content relating to the ACL Festival.