In our More tour, we were on a mission to bring MORE in T-Mobile's More tour around America's biggest music festival. Lollapalooza was an opportunity to hit our Gen Z target audience by giving perks and benefits to T-Mobile consumers who went to the Music Festival and to create FOMO around new and soon-to-be T-Mobile customers.

• Managed giveaway judging and winning contestants while constructing communication with clients.

• Researched and developed trending formats for T-Mobile's TikTok and Instagram presence at festival grounds.

• Worked closely with editors, directed and produced content from pre to post-production at a very fast pace.

• Created and presented editorial calendars while managing paid and organic content for T-Mobile’s social channels and creator-affiliated content.